Integrated Creative Production

About

b. 1986, HK.

Tina_Long_10117.jpg

BRANDS

HealthPartners TRIA Regions Hospital Target
Walgreen’s
UnitedHealthcare
Cargill Nutrena
Caribou Coffee
Buca di Beppo
Publix
Miracle Ear
Rust-Oleum
Trolli
Minnesota Twins
Great Clips
Kemps
Cox Communications
Schwan’s
Tony’s Pizza
Freschetta Pizza
Duty Free Shops
Minnesota Lottery
TCF Bank
Kellé Company
Arctic Cat
Woodford Reserve
+ more

 

BIO

Based in Minneapolis, I have been a part of media production since I was a kid. My first production job was as an office PA for a startup production company that booked a Rollerblade infomercial shoot. I was paid in ‘blades and I was hooked (on both inline skating and film production). Since then, I’ve worked on the pre-production, production and post-production sides on countless commercial, music video, and feature-length motion projects.

After a dozen years working with motion production and post-production companies, I moved over to the advertising agency side to fill the role as the sole art producer/buyer for Periscope. I worked with local, regional, national and international photographers and illustrators on every client and brand, with budgets from $2k to $1M. I negotiated fees and contracts, and quickly became an expert in art production for print, digital and social initiatives. I also developed into the go-to for content business affairs for the agency.

Creating and shepherding partnerships between creatives and clients and brands and artists around the world is my passion. Production is where ideas are brought to life, and my joy comes from combining personalities, artistry and skills with effective process to make something entertaining, beautiful and impactful. When I’m not working in my award-winning tiny garden or running at Lake Harriet, I work as a creative producer for brands and agencies.