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Own brand packaging photography + lifestyle photo library for Walgreen’s.
Prior to becoming a client of Periscope’s, a marketing executive from Walgreen’s contacted me directly to discuss creating their own library of images, as I worked with her to do the same when she was with a previous brand/client. Shooting in a Walgreen’s store for the massive number and type of images proved impossible within the budget and privacy parameters, so the solution was to study the new store style in Chicago, and come back and build a “store” in a Minneapolis studio. Taking over Sidecar Studios, the team created the store and over 5 weeks captured shots in the pharmacy, aisles, and clinic sets. We also went on location in Minneapolis and in Chicago to shoot in hospitals, clinics, inside and outside actual Walgreens stores, and in homes. It was the largest photography production Periscope had ever managed.
Director, Studio & Art Production / Agency Producer = Tina Long, Periscope
Packaging Photographer = Kyle Johnson-MacPherson, Photography Director, Periscope
Lifestyle Photographer = Jeff Johnson